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Search results for "Brand Management"

Channels

Branding
Employer Branding
Personal Branding
Management
Organizational Self-Management
Quality Management
Talent Management
Idea Management
Stakeholder Management
Innovation Management

Summaries

7 Book

B2B Brand Management
Philip Kotler and Waldemar Pfoertsch
Springer, 2006
8 Book

Brand Asset Management
Driving Profitable Growth Through Your Brands
Scott M. Davis
Jossey-Bass, 2000
8 Book

The New Strategic Brand Management
Creating And Sustaining Brand Equity Long Term
Jean-Noël Kapferer
Kogan Page, 2004
7 Book

The Employer Brand
Bringing the Best of Brand Management to People at Work
Simon Barrow and Richard Mosley
Wiley, 2005
8 Book

Creating Brand Loyalty
The Management of Power Positioning and Really Great Advertising
Richard D. Czerniawski and Michael W. Maloney
AMACOM, 1999
7 Book

Brand Leadership
Building Assets in the Information Society
David A. Aaker and Erich Joachimsthaler
Free Press, 2000
7 Book

Brand Turnaround
How Brands Gone Bad Returned to Glory...and the 7 Game Changers That Made the Difference
Karen Post
McGraw-Hill, 2011
9 Book

Brand Sense
Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Martin Lindstrom
Free Press, 2005
8 Book

Brand Failures
The Truth About the 100 Biggest Branding Mistakes of All Time
Matt Haig
Kogan Page, 2004
7 Book

Brand Babble
Sense and Nonsense About Branding
Don E. Schultz and Heidi F. Schultz
Thomson Texere, 2004
8 Book

Brand Warfare
10 Rules for Building the Killer Brand
David F. D'Alessandro and Michael Owens
McGraw-Hill, 2001
8 Book

Brand Relevance
Making Competitors Irrelevant
David A. Aaker
Jossey-Bass, 2011